About Avagance
Built from the client's side of the desk.
We started from the simplest question: what does an adviser actually do that a machine cannot? Everything in Avagance exists to protect that answer, not replace it.
Good advice is getting harder to deliver profitably, at exactly the moment more people need it. Advisers spend most of the day in admin, compliance and re-keying the same client details into six systems that never talk to each other, so firms stay small and clients below a certain size never get served at all.
Avagance is our answer: one operating system that runs the whole firm by voice. Ava does the work, from first-meeting notes to suitability reports to compliance checks, and a human signs off on everything before it leaves the firm. Not another AI notetaker bolted onto the pile. The system underneath the firm.
Human in the loop, everywhere. Ava assists and adds capacity; it never replaces the adviser, and nothing client-facing goes out without a person putting their name to it. Sensitive cases stay human-led. That is not a limitation we tolerate. It is the point.
£50K–100K
The client range Avagance makes profitable, reaching clients advice can't serve today
2×
Capacity for the same team, with a junior brought in behind senior sign-off
£12K
Saved per year, collapsing six subscriptions into one platform
The mission
The industry is ageing, and the biggest wealth transfer in history is underway.
The number of UK advisers has been broadly flat for years, and few firms ever grow from one adviser to two. Meanwhile the FCA's new targeted support regime, live since April 2026, lets authorised firms give ready-made help to the millions who can't get full advice, with a real firm standing behind it. The hard part was never the rules. It is the capacity to deliver.
We are building the system that lets good firms grow into that gap. A beginning adviser or small firm can serve two hundred clients and miss none. An established practice can serve mass-affluent through to ultra-high-net-worth clients on one platform, and lift the capacity of the team it already has, without adding headcount. Some firms give their clients Ava. Most give them a login and a phone number.
Who built it
A small team, built through the lens of the adviser and the client.
Lithika Ranepura
Co-Founder and CEO
MSc in Investments · engineer before investor
Built Avagance from the client's side of the desk. An engineer with genuine quant depth: his MSc dissertation built a novel hybrid forecasting model that beat the standard benchmark, then spent as much effort making its reasoning explainable, on the view that a forecast only helps when an adviser can explain it to a worried client. He took a specialist clinic from zero to a clean exit at twice its net profit while completing the MSc. Keep the hard engineering underneath; make the surface simple enough to trust.
Dinuwan Fernando
Co-Founder and CTO
Software engineering, University of Plymouth
The engineer behind the platform. He architected and built Avagance end to end, from the database schema to the AI agents on top, without outsourcing a line. His defining rule: a wrong number is worse than no number. Every calculation returns a clear result, an honest "unavailable", or an error with a reason, and no part of the platform is allowed to invent a fallback. That instinct for what to refuse to display is what makes him right for software in a regulated profession.
Maria Psarra
Founding Product Advisor
CISI Level 6 Certificate in Advanced Financial Planning
The adviser in the room, and the person who reviews our compliance and advice writing for accuracy. She is Founder and Director of Iris Wealth Management, a Partner Practice of St. James's Place, advising HNW individuals and families. Before advice she spent years in the markets, heading trading desks after starting in fixed-income derivatives. A monthly columnist for Master Investor Magazine and an author, she knows how to make a complicated subject land, which is exactly what advice, and Avagance, has to do.
Mel Abplanalp
Founding Operations Advisor
DipPFS (CII) · Certificate in ESG Investing (CFA UK)
Mel has done almost every job in an advice firm: administrator, paraplanner, financial planner, and finally operations leader. A decade inside financial planning operations, most recently as Head of Operations at Emery Little. Her job at Avagance is to keep the platform honest: she shapes the workflows so they make sense with a human in the loop, and holds every feature to one test, is this actually useful, or just nice to have?
The services provided by Avagance are separate and distinct from those offered by Iris Wealth Management Ltd and St. James's Place Wealth Management. Avagance is a software provider and is not authorised or regulated by the FCA; it does not provide financial advice.
Come and see it work.
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