Ammonite generates the document. Avagance runs the case the document came from.
Ammonite is document generation done by people who have actually written suitability reports for a living. Its planbot produces reports, review letters, newsletters and committee papers inside templates you control down to the wording and the tone, and the founders are former chartered advisers and paraplanners. It's a good tool with a clear scope. Here is what sits outside that scope.
Avagance vs Ammonite, capability by capability.
Ammonite column is a considered best-read of public product information as of July 2026, not an audit.
- Full, shipped capability
- Partial, limited or adjacent
- Roadmap, announced
- Not offered
- Not published
| Capability | Avagance | Ammonite |
|---|---|---|
| Meetings & capture | ||
| AI note-taker (Teams / Zoom / Meet) | Full, shipped capability | Not offered |
| In-person capture (mobile, in-room) | Full, shipped capability | Not published |
| Auto-populate fact-find from notes | Full, shipped capability | Partial, limited or adjacent |
| Follow-up email drafting | Full, shipped capability | Partial, limited or adjacent |
| Vulnerability & soft-fact signals in capture | Full, shipped capability | Not published |
| Advice & reports | ||
| Suitability report generation | Full, shipped capability | Full, shipped capability |
| Annual review packs | Full, shipped capability | Full, shipped capability |
| Whole-of-market product research to advice | Full, shipped capability | Not offered |
| Cashflow planning built in (no separate subscription) | Full, shipped capability | Not offered |
| Two-way cashflow sync (Voyant) | Full, shipped capability | Not offered |
| In-platform market analysis & research | Full, shipped capability | Not offered |
| Editable agentic canvas (beyond export) | Full, shipped capability | Not offered |
| Paperwork & provider admin | ||
| Letter of authority written in platform, from your templates | Full, shipped capability | Not published |
| Letter of authority sent from the platform | Full, shipped capability | Not published |
| Provider replies read and extracted to the client record | Full, shipped capability | Not published |
| Provider forms filled in platform | Full, shipped capability | Not published |
| E-signature + document automation | Full, shipped capability | Not published |
| Compliance & control | ||
| Automated compliance check (Consumer Duty / COBS) | Full, shipped capability | Not offered |
| Single fail-closed send-gate + four-eyes | Full, shipped capability | Not offered |
| Firm rule packs (firm-specific rules) | Full, shipped capability | Partial, limited or adjacent |
| Firm-level oversight + FCA audit trail | Full, shipped capability | Not published |
| Reproducible output (same case, same result) | Full, shipped capability | Not published |
| Client & practice intelligence | ||
| Conversational assistant across all client data | Full, shipped capability | Partial, limited or adjacent |
| Opportunity / risk detection engine | Full, shipped capability | Not published |
| Client vulnerability register (FG21/1) | Full, shipped capability | Not published |
| Firm-wide knowledge base (RAG) | Full, shipped capability | Not published |
| Per-client agentic workspace | Full, shipped capability | Not offered |
| Client-comms authoring (newsletters, letters) | Full, shipped capability | Full, shipped capability |
| Platform & reach | ||
| CRM / back-office integration | Full, shipped capability | Not published |
| Voice assistant (talk to the AI) | Full, shipped capability | Not offered |
| Voice-driven task execution and navigation | Full, shipped capability | Not offered |
| Native adviser mobile app | Full, shipped capability | Not published |
| Agentic architecture (multi-step, tool-using) | Full, shipped capability | Partial, limited or adjacent |
| Data & security | ||
| Built for UK regulated client data | Full, shipped capability | Full, shipped capability |
| Your client data is not used to train shared models | Full, shipped capability | Full, shipped capability |
Where Avagance goes further than Ammonite
- AI note-taker (Teams / Zoom / Meet)
- Whole-of-market product research to advice
- Cashflow planning built in (no separate subscription)
- Two-way cashflow sync (Voyant)
- In-platform market analysis & research
- Editable agentic canvas (beyond export)
Which one is right for you
Ammonite if document generation is your only gap and you want tight control of template wording from a team who have done the job. Avagance if the document is one step in a case that also needs capture, compliance, paperwork and a sign-off.
What each one costs
| Item | Avagance | Ammonite |
|---|---|---|
| Model | Per-firm subscription, adviser and support seats | Per user, minimum 3 licences |
| Amount | £350/mo solo practice, £600/mo for 2 advisers, VAT included | £150 + VAT per user per month, so £450 + VAT at the 3-user minimum |
| Smallest firm it fits | 1 adviser | 3 users before you start |
| Terms | Founding partners: first 8 weeks free, then half the standard plan, no minimum term | Not published beyond the per-user price |
| Both publish pricing | Yes | Yes, which is rarer in this market than it should be |
Competitor pricing is what the provider publishes, or "not published" where it is not. Avagance pricing is the list price on our own pricing page.
Moving from Ammonite, step by step.
- 1
Keep the template control
Whatever wording and structure you've tuned, bring it. Template control is the thing Ammonite users value most and it isn't something you should trade away.
- 2
Add the capture step
The document gets better when it's drafted from a structured client record rather than from what you typed in after the meeting.
- 3
Turn on the checks
The compliance check and the fail-closed send-gate are the half a document generator leaves to you.
- 4
Then the paperwork
Letter of authority generation and sending, and provider forms, in the same system as the report.
Ammonite, in one read
A focused document-generation platform with unusually good template control and credible pedigree, plus one of the clearest data positions in the market: it states it does not store client data or use it to train models. What it doesn't do is capture the meeting, check the file, run cashflow or research, handle provider paperwork, or gate what leaves the firm.
Avagance vs Ammonite: common questions.
Is Avagance an Ammonite alternative?
Yes, though they are scoped differently. Ammonite generates documents from templates you control. Avagance runs the whole case: capture, fact find, cashflow, research, drafting, an automated compliance check, a fail-closed sign-off, and the provider paperwork.
How does the pricing compare?
Ammonite publishes £150 + VAT per user per month with a 3-licence minimum, so a solo practice starts at £450 + VAT for seats it may not need. Avagance is £350 a month for a solo practice, 1 adviser plus 2 support, and £600 for 2 advisers plus 3 support, both including VAT. Both firms publishing a price at all is worth crediting.
What does Avagance do that Ammonite doesn't?
Capture the meeting, run cashflow planning and market research, check the file against Consumer Duty and COBS, gate what leaves the firm with a four-eyes sign-off, generate and send letters of authority, fill provider forms, and take instructions by voice.
Where is Ammonite strong?
Template control and pedigree. Users control wording, sections, tone and styling, the founders are former chartered advisers and paraplanners, and the firm states plainly that it does not store client data or train models on it. That last point is a better answer than a lot of the market gives.
Can we run both?
You could, but you'd be paying twice for report drafting. If you already have Ammonite and it's working, the question is whether the rest of the case, the capture, the checks and the paperwork, is costing you more than the document ever did.
See it against your own stack.
Sign up, and we'll show you how Avagance sits on top of the tools you already run.