Ammonite generates the document. Avagance runs the case the document came from.
Ammonite is document generation done by people who have actually written suitability reports for a living. Its planbot produces reports, review letters, newsletters and committee papers inside templates you control down to the wording and the tone, and the founders are former chartered advisers and paraplanners. It's a good tool with a clear scope. Here is what sits outside that scope.
Avagance vs Ammonite, capability by capability
Ammonite column is a considered best-read of public product information as of July 2026, not an audit.
| Capability | Avagance | Ammonite |
|---|---|---|
| Meetings & capture | ||
| AI note-taker (Teams / Zoom / Meet) | ||
| In-person capture (mobile, in-room) | ||
| Auto-populate fact-find from notes | ||
| Follow-up email drafting | ||
| Vulnerability & soft-fact signals in capture | ||
| Advice & reports | ||
| Suitability report generation | ||
| Annual review packs | ||
| Whole-of-market product research to advice | ||
| Cashflow planning built in (no separate subscription) | ||
| Two-way cashflow sync (Voyant) | ||
| In-platform market analysis & research | ||
| Editable agentic canvas (beyond export) | ||
| Paperwork & provider admin | ||
| Letter of authority generated in platform | ||
| Letter of authority sent from the platform | ||
| Provider forms filled in platform | ||
| E-signature + document automation | ||
| Compliance & control | ||
| Automated compliance check (Consumer Duty / COBS) | ||
| Single fail-closed send-gate + four-eyes | ||
| Firm rule packs (firm-specific rules) | ||
| Firm-level oversight + FCA audit trail | ||
| Reproducible output (same case, same result) | ||
| Client & practice intelligence | ||
| Conversational assistant across all client data | ||
| Opportunity / risk detection engine | ||
| Client vulnerability register (FG21/1) | ||
| Firm-wide knowledge base (RAG) | ||
| Per-client agentic workspace | ||
| Client-comms authoring (newsletters, letters) | ||
| Platform & reach | ||
| CRM / back-office integration | ||
| Voice assistant (talk to the AI) | ||
| Voice-driven task execution and navigation | ||
| Native adviser mobile app | ||
| Agentic architecture (multi-step, tool-using) | ||
| Data & security | ||
| Built for UK regulated client data | ||
| Your client data is not used to train shared models | ||
Where Avagance goes further than Ammonite
- AI note-taker (Teams / Zoom / Meet)
- Whole-of-market product research to advice
- Cashflow planning built in (no separate subscription)
- Two-way cashflow sync (Voyant)
- In-platform market analysis & research
- Editable agentic canvas (beyond export)
Which one is right for you
Ammonite if document generation is your only gap and you want tight control of template wording from a team who have done the job. Avagance if the document is one step in a case that also needs capture, compliance, paperwork and a sign-off.
What each one costs
| Avagance | Ammonite | |
|---|---|---|
| Model | Per-firm subscription, adviser and support seats | Per user, minimum 3 licences |
| Amount | £350/mo solo practice, £600/mo for 2 advisers | £150 + VAT per user per month, so £450 + VAT at the 3-user minimum |
| Smallest firm it fits | 1 adviser | 3 users before you start |
| Terms | 30 days free, then annual | Not published beyond the per-user price |
| Both publish pricing | Yes | Yes, which is rarer in this market than it should be |
Competitor pricing is what the provider publishes, or "not published" where it is not. Avagance pricing is the list price on our own pricing page.
Moving from Ammonite, step by step
- Keep the template controlWhatever wording and structure you've tuned, bring it. Template control is the thing Ammonite users value most and it isn't something you should trade away.
- Add the capture stepThe document gets better when it's drafted from a structured client record rather than from what you typed in after the meeting.
- Turn on the checksThe compliance check and the fail-closed send-gate are the half a document generator leaves to you.
- Then the paperworkLetter of authority generation and sending, and provider forms, in the same system as the report.
Ammonite, in one read
A focused document-generation platform with unusually good template control and credible pedigree, plus one of the clearest data positions in the market: it states it does not store client data or use it to train models. What it doesn't do is capture the meeting, check the file, run cashflow or research, handle provider paperwork, or gate what leaves the firm.
Avagance vs Ammonite: common questions
Is Avagance an Ammonite alternative?
Yes, though they are scoped differently. Ammonite generates documents from templates you control. Avagance runs the whole case: capture, fact find, cashflow, research, drafting, an automated compliance check, a fail-closed sign-off, and the provider paperwork.
How does the pricing compare?
Ammonite publishes £150 + VAT per user per month with a 3-licence minimum, so a solo practice starts at £450 + VAT for seats it may not need. Avagance is £350 a month for a solo practice, 1 adviser plus 2 support, and £600 for 2 advisers plus 3 support. Both firms publishing a price at all is worth crediting.
What does Avagance do that Ammonite doesn't?
Capture the meeting, run cashflow planning and market research, check the file against Consumer Duty and COBS, gate what leaves the firm with a four-eyes sign-off, generate and send letters of authority, fill provider forms, and take instructions by voice.
Where is Ammonite strong?
Template control and pedigree. Users control wording, sections, tone and styling, the founders are former chartered advisers and paraplanners, and the firm states plainly that it does not store client data or train models on it. That last point is a better answer than a lot of the market gives.
Can we run both?
You could, but you'd be paying twice for report drafting. If you already have Ammonite and it's working, the question is whether the rest of the case, the capture, the checks and the paperwork, is costing you more than the document ever did.
See it against your own stack.
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