Avagance — Partner Programme Agreement
Last updated: 1 July 2026
1. Introduction and acceptance
These Partner Programme terms (the "Agreement") are a legal agreement between you (the "Partner", "you") and Bro In Finance Ltd, trading as Avagance ("Avagance", "we", "us", "our"), a company registered in England and Wales under number 15991387, registered office 128 City Road, London, EC1V 2NX.
They govern your participation in the Avagance Partner Programme (the "Programme"), under which you can earn commission for referring customers to Avagance.
By registering for the Programme through our website, or by promoting Avagance using a Referral Link, you accept this Agreement. If you are registering on behalf of a business, you confirm you have authority to bind it, and "you" means both you and that business.
About Avagance. Avagance is the wealth-management operating system for UK advice firms — one platform that runs the whole firm by voice, instead of six disconnected subscriptions. Avagance is a software provider and is not authorised or regulated by the FCA; it does not provide financial advice (see section 9).
2. Definitions
- "Partner Account" — the account you register to participate in the Programme and track your referrals and Commission.
- "Referral Link" — the unique tracking link (or code) we issue to you.
- "Referred Customer" — a new customer who reaches Avagance via your Referral Link, is validly attributed to you under section 5, and becomes a paying subscriber to the Avagance platform.
- "Net Payment" — an amount actually received and retained by Avagance from a Referred Customer for an Avagance subscription, excluding VAT and other taxes, discounts, credits, refunds, chargebacks, failed/reversed payments, and third-party fees.
- "Commission" — the amount payable to you under section 4.
- "Attribution Window" — the period in section 5 during which a click on your Referral Link can result in an attributed referral.
- "Brand Assets" — Avagance names, logos, trademarks and approved marketing materials.
3. Enrolment and eligibility
3.1 To join, you must register a valid Partner Account with accurate, complete information and keep it up to date. We may accept or decline any application at our discretion, and (particularly for the current founding-partner cohort) may operate the Programme on an invitation or limited basis.
3.2 You must be at least 18 and able to enter a binding contract. You must provide valid tax and payment details in order to be paid.
3.3 You are responsible for all activity under your Partner Account and for keeping your credentials secure.
4. Commission
4.1 Rate. Subject to this Agreement, you earn Commission of 15% of each Net Payment received by Avagance from your Referred Customers.
4.2 Recurring. Commission is recurring: it applies to every qualifying Net Payment a Referred Customer makes for as long as they remain a paying subscriber, starting from the point the Referred Customer comes on board as a paying customer.
4.3 When Commission accrues. Commission accrues only when a Net Payment is actually received and retained by Avagance. Commission does not accrue on trials, unpaid periods, amounts later refunded or charged back, or payments that fail or are reversed.
4.4 Adjustments and clawback. If a payment on which Commission was calculated is later refunded, reversed, charged back, or found to be fraudulent or in breach of this Agreement, the related Commission is cancelled and may be deducted from your current or future Commission (or, if none is available, reclaimed from you).
4.5 No commission in certain cases. No Commission is payable on: (a) self-referrals or referrals of businesses you control or are connected to; (b) customers already in discussion with, or previously customers of, Avagance; (c) referrals generated in breach of section 7; or (d) sales we reasonably determine to be invalid or fraudulent.
4.6 We may change rates prospectively. We may change Commission rates or structure for future referrals on reasonable notice (see section 15). Changes do not affect Commission already validly accrued.
5. Tracking and attribution
5.1 Referrals are tracked using your Referral Link and cookies/similar technologies (see our Cookie Notice). When a visitor follows your Referral Link, we may set a cookie recording your partner identifier.
5.2 Attribution Window. A referral can be attributed to you if the customer signs up within 60 days of the last click on your Referral Link, subject to the visitor accepting partner/marketing cookies. Where more than one partner is involved, attribution is on a last-click basis.
5.3 Limits of tracking. Attribution depends on cookies, the customer's browser/device settings, and consent. We do not guarantee that every referral will be tracked, and we are not liable for referrals that cannot be attributed (for example, where a customer declined cookies or used a different device).
5.4 Our records govern. Our tracking and records are the authoritative basis for calculating referrals and Commission, absent manifest error.
6. Payment of Commission
6.1 Threshold and schedule. We pay accrued, confirmed Commission monthly on a Net-15 basis (Commission for a calendar month is generated on the 15th of the following month), provided your confirmed balance meets the minimum payout threshold of £100. Balances below the threshold roll over.
6.2 Holdback. We may hold Commission for a reasonable period to account for refunds, chargebacks and cancellations (for example, 30 days) before it is treated as confirmed and payable.
6.3 Method and currency. We pay by Wise in GBP to the details on your Partner Account. You are responsible for keeping those details accurate; we are not liable for payments sent to details you provided incorrectly.
6.4 Taxes. Commission amounts are exclusive of VAT where applicable; if you are VAT-registered you must invoice appropriately (or accept our self-billing arrangement where offered). You are solely responsible for your own taxes (including income tax and, where relevant, VAT) on Commission, and for reporting it to the relevant authorities. We may withhold amounts where required by law.
6.5 Disputes. Query any statement within 30 days; otherwise it is treated as accepted.
7. How you may promote Avagance — permitted and prohibited conduct
7.1 Permitted. You may promote Avagance through your own website, newsletter, social channels, content, and lawful direct outreach, using your Referral Link and approved Brand Assets, in a truthful and professional way.
7.2 You must:
- present Avagance accurately and only using claims we have published or approved;
- clearly disclose that your links are partner links and that you may earn commission (as required by the ASA/CAP Code and consumer-protection law);
- comply with all applicable laws and advertising codes, including PECR (no unlawful spam/unsolicited email or SMS) and data-protection law when contacting prospects; and
- follow our brand and promotion guidelines as updated from time to time.
7.3 You must NOT:
- send spam or unsolicited bulk messages, or use misleading subject lines or "from" addresses;
- make false, misleading, or exaggerated claims about Avagance, its features, pricing, results, or regulatory status;
- bid on Avagance trademarks or brand terms (or close variants) in paid search/PPC, use paid ads that impersonate Avagance, or register domains/social handles containing our Brand Assets;
- use "cookie stuffing", forced clicks, malware, fake traffic, incentivised/bot traffic, or any deceptive tracking practice;
- promote Avagance on sites containing illegal, infringing, adult, hateful, or otherwise objectionable content;
- self-refer or artificially generate referrals;
- represent yourself as Avagance, as an employee/agent of Avagance, or as authorised to bind Avagance or make commitments on its behalf; or
- offer unauthorised rebates, or misrepresent the price or terms of an Avagance subscription.
7.4 Regulatory / financial-promotion caveat (important). Avagance is a software tool, not a regulated financial product, and you are promoting the software, not investments or advice. You must not: give financial, investment or regulated advice; suggest Avagance (or Bro In Finance Ltd) is FCA-authorised; make any financial promotion within the meaning of section 21 FSMA; or use language implying regulated advice or guaranteed financial outcomes. If you are unsure whether a claim is permitted, ask us first.
7.5 Consequences. Breach of this section may result in withheld/forfeited Commission and immediate termination (section 12), without prejudice to our other rights.
8. Brand Assets and licence
We grant you a limited, non-exclusive, revocable, non-transferable licence to use the Brand Assets solely to promote Avagance under this Agreement and in line with our guidelines. You must not alter the Brand Assets, use them in a misleading way, or use them after the Agreement ends. All goodwill in the Brand Assets belongs to us, and we reserve all rights not expressly granted.
9. No advice; independent parties
9.1 Avagance does not provide financial, investment, tax, legal or regulatory advice, and nothing you say when promoting Avagance may suggest otherwise.
9.2 You are an independent contractor. Nothing in this Agreement creates an employment, agency, partnership or joint-venture relationship, and neither party may bind the other. You have no authority to make representations, warranties or commitments on Avagance's behalf.
10. Data protection
Each party is an independent controller of the personal data it processes for its own purposes under the Programme. You must comply with data-protection law and PECR when collecting or using personal data of prospects you refer, provide any required privacy information, and have a lawful basis for any marketing you carry out. Our handling of your Partner Account and payment data, and of visitor/referral data, is described in our Privacy Policy / Landing Privacy Notice and Cookie Notice.
11. Confidentiality
You must keep confidential any non-public information we share (including unpublished pricing, roadmap, and Programme terms) and use it only to participate in the Programme. This does not apply to information that is public through no fault of yours, independently known, or required to be disclosed by law.
12. Term, suspension and termination
12.1 This Agreement starts when you join and continues until terminated.
12.2 Either party may terminate at any time on notice (you via your Partner Account or by contacting us). We may suspend or terminate immediately for breach, suspected fraud, or where the Programme is a legal/reputational risk.
12.3 Effect. On termination, your right to use Referral Links and Brand Assets ends and you must stop promoting Avagance. Commission validly accrued and confirmed before termination remains payable (subject to threshold, holdback and clawback), except that Commission is forfeited where we terminate for your breach of section 7 or for fraud. Recurring Commission ceases on termination unless we agree otherwise in writing. Sections that by their nature survive (including 4.4, 6.4, 8–11, 13–16) survive termination.
13. Warranties and disclaimers
The Programme, tracking, and Brand Assets are provided "as is". To the fullest extent permitted by law, we disclaim all implied warranties, and do not warrant that the Programme, tracking or website will be uninterrupted, error-free, or that any particular level of referrals or Commission will be achieved.
14. Limitation of liability
14.1 Nothing excludes liability that cannot lawfully be excluded (including for death or personal injury caused by negligence, or fraud).
14.2 Subject to 14.1, we are not liable for loss of profits, anticipated Commission, business, goodwill, or opportunity, or for any indirect or consequential loss.
14.3 Subject to 14.1, our total aggregate liability arising out of or in connection with this Agreement is limited to the total Commission paid or payable to you in the 12 months before the event giving rise to the liability (or £100 if greater cannot be established).
15. Changes to the Programme
We may change, suspend or discontinue the Programme, these terms, Commission rates, Brand Assets, or tracking, at any time on reasonable notice (for example, by email or by posting an updated version with a new "Last updated" date). Changes apply to referrals and activity after they take effect. Continuing in the Programme after a change means you accept it. If you do not accept a change, your remedy is to leave the Programme.
16. Indemnity
You will indemnify us against reasonable losses, damages, liabilities, costs and expenses (including reasonable legal fees) arising from: (a) your breach of this Agreement or applicable law (including sections 7 and 9); (b) your promotional activities or content; or (c) any claim that your activities infringed a third party's rights.
17. Governing law and jurisdiction
This Agreement, and any dispute or claim (including non-contractual) arising out of or in connection with it, is governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
18. General
- Assignment. You may not assign this Agreement without our consent; we may assign it (for example, on a corporate transaction).
- Entire agreement. This Agreement (with our Privacy and Cookie notices and any published guidelines) is the entire agreement on its subject matter and supersedes prior discussions.
- Severability. If a provision is invalid, the rest remain in effect.
- Waiver. Failure to enforce a right is not a waiver of it.
- Notices. We may notify you by email or through your Partner Account; notices to us go to info@broinfinance.com and our registered office.
- Third-party rights. No one other than the parties has rights under this Agreement (Contracts (Rights of Third Parties) Act 1999).
- Force majeure. Neither party is liable for delay/failure due to events beyond its reasonable control.
19. Contact
Bro In Finance Ltd (trading as Avagance) Partner Programme: info@broinfinance.com Registered office: 128 City Road, London, EC1V 2NX · Company number 15991387 (England and Wales)